Anthony Lister: Standard store window and wood painting’s

I have a sudden urge to window paint. These amazing images are of Australian artist, Anthony Lister, painting the Standard New York store window! In addition to this amazing piece are some of Listers wood paintings, so enjoy^-^

Amazing Notebook Scans

*DISCLAIMER: We do not claim to own any of these images and have been re-blogged purely for inspirational purposes*

Beans without the Gas – Mini Case Study

Client:
Malton Foods Limited

Project:
Wayfayrer Brand and Packaging Development.

Challenge:
Modernise a the brand with over 14 years of heritage to sit within a dynamic marketplace without alienating current core users.

Solution:
A fresh, modern brand and packaging – perfect for it’s position in the outdoor sector.

Packaging:
With the restriction of a generic pack and the need to overprint variant names, designing a strong and dynamic pack was a challenge. Following through from our development of the modernised and energised logo, we developed a deceptively simple design with enormous shelf standout.

Result:
Now with the BIG increases in sales following the launch the Wayfayrer brand is going from strength to strength.

Client quote:
“Hive not only understood our brand; they understood our consumers and created a pack that really delivered! Since its introduction we have seen an upturn in sales.”
Marketing Controller, Malton Foods

Consumer marketing:
To accompany the new identity we created a range of marketing materials. Powerful consumer ads, in-store posters, stickers and banners, as well as trade literature and product information leaflets.

NEW Range Extension 2011:
Following the success of the initial brand and packaging development. The range has been extended and New Self Heating Food Kits have been added to the product offering, which includes a heater pack as well as a meal, for instant hot food without the need for a stove. Perfect for the outdoor market.

The next step for consumer marketing:
A consumer flyer was also produced which was die cut with a euro slot making it easy to display in store right next to the Wayfayrer packs, this launched in 2011.

Trade promotion:
As part of the marketing campaign we produced a brochure for the trade. This introduced buyers to new additions to the Wayfayrer range, as well as
giving helpful advice on category management. As part of the project we undertook a photography shoot for the whole meal range, focusing on quality and taste. We also carried out a lifestyle photography shoot to bring the product up to date with the rest of the outdoor market.

A Great Salfordians Evening in aid of Start in Salford

After initially being involved in promoting Start in Salford, a local charity, in their successful bid for The People’s Millions, Hive Manchester are now helping Start to arrange their first fundraising evening:

We are delighted to announce that in October this year we will be holding a ‘Great Salfordians’ themed evening in aid of Start in Salford Creative Arts and Wellbeing Centre.

Start is an arts based and wellbeing charity, with a dedicated centre in the heart of Salford that supports people with or at risk of experiencing mental health problems and social exclusion through the arts.

Approximately 250 people from the world of sport, music, the arts and business will be attending in support of Start, including a number of celebrities, who were all born in or have strong ties with Salford. The evening will feature numerous live performances, including a set from local legend Peter Hook; speeches from keynote speakers; and casino entertainment. Though guests won’t win cash for playing on the casino tables, the person with the most casino chips at the end of the night will receive a prize that money couldn’t buy. Salford born Harold Riley, the prestigious painter who was friends with L S Lowry, will present the winner of the night with a personal portrait. Riley’s previous works include portraits of Nelson Mandela, Pope John Paul II and George Best, with the lucky winner being added to this list.

Start provides services for nearly every group in Salford, from young people at risk from suffering mental health problems to the over 50s who, without Start in Salford, would have very little provision for their needs. It has been running for over eighteen years, after Salford resident Bernadette Conlon started delivering workshops from the boot of her car to help people with mental health difficulties.

All the money raised at the ‘Great Salfordians’ event will go to the centre, so that it can continue its essential work with people who are all too often ostracised from society.

In the build up to the ‘Great Salfordians’ event, Start is also running an art competition to encourage local creative talent, with a £1,000 cash prize for the winner, as well as two tickets to the evening. If your interested in entering email: info@startinsalford.org.uk for more details and an application form.

If you are interesting in attending the evening or getting involved with supporting Start in Salford then please email: info@hivemanchester.co.uk.

For more information visit the www.startinsalford.org.uk website or visit www.hivemanchester.co.uk

Hive featured in Business Week

CASE STUDY: Move is paying dividends for smaller neighbours

Established in Ardwick in 2006, Hive advertising and marketing agency moved to The Pie factory at MediaCityUK in order to take advantage of the opportunities which might come from being a close neighbour to the BBC.

It’s a move which is already paying off, with the Hive having recently completed it’s first project for the corporation, designing a new logo and idents for Songs of Praise. Owned by Edwin Jones, Hive employs four people and also uses the services of freelancer staff.

He said: “With the BBC moving into the area and Hive looking to move, we thought that the move to MediaCityUK might create some new opportunities for us.

It’s been very good for us location wise and we’ve already been able to make the most of working along side other companies with similar interests.”

Published by Business Week

Making Britain Shine – Mini Case Study

Client:
Holt Lloyd International

Project:
New Range of Simoniz Car Care Products

Challenge:
A brand new range under an existing brand, which needed to stand-out in a saturated market and target a very specific audience.

Solution:
Concept for the Simoniz Protection Range. This simple clean design won hands down in the consumer research groups. The shield symbol, synonymous with protection, says it all.

Support for the product launch:
To support the launch we created a Microsite, with a prize draw to WIN The Ultimate Driving Experience! If its before the 31st August 2011, you can still enter, by visiting the website for more details:

www.simonizprotection.co.uk

The range and site was promoted through a series of ads in the motoring and national press over a 5 month period as well as a direct mail postcard.

Press Release: Top Chef at Lewis Street Primary School

PRESS INFORMATION

 

Top Chef trains pupils at Lewis Street Primary

Award winning chef Noel Goudling, who built his career cooking for celebrities and stars including the Queen and Princess Diana, is spearheading a drive for healthy eating at Lewis Street Primary School in Eccles, Greater Manchester.

The leading primary school is running a six week healthy lifestyles programme for all its pupils, which includes the top chef teaching school children about healthy living and cooking. The programme will be running throughout March and April.

His Fun Time Friday session will see teachers and pupils work together to develop a greater understanding of the importance of a balanced diet.

Originally from Prestwich, Noel started his career working in elite European hotels before heading up the kitchens at the Britannia Hotel in Manchester. Noel is now Chief Executive of the successful Food is Fun Programme, a social enterprise dedicated to healthy eating on a small budget.

Noel Goulding said “I want to help Lewis Street Primary work with the local community – and communicate that healthy meals are compatible with tight budgets. I will run a bespoke course for parents and carers focusing on five tips to save money on food and eat healthily – I will show the pupils that healthy food can be fun food”.

It will be the first time a school in the region has dedicated a full six weeks to developing a teaching programme for encouraging healthy lifestyles. The intensive programme will cover topics including Keeping Clean, Dental Hygiene and Exercise. The school will also teach Tai Chi and promote exercise through cycling.

The six week healthy eating drive also includes training sessions with the Manchester United Foundation and a visit for the whole school to have lunch at the Hilton Hotel. The healthy lifestyle initiative aims to broaden the understanding of a balanced diet on a budget across the community.

Dr Tom Manion, Chief Executive Irwell Valley Housing Association, who recently spent time at the school, said “This truly was an inspirational morning. The school is doing a great job giving opportunities to people who otherwise wouldn’t have them”. Dr Manion is working with the school by supporting parent and carers workshops and providing financial incentives to improve behaviour and attendance including funding to help set up a bank account for every child at the school.

Wendy McCormack, Head Teacher at Lewis Street Primary said “We are dedicated to experiential learning through innovation and aspiration and we firmly recognise the link between a healthy lifestyle and higher academic achievement. We will be proving to families that healthy food and exercise needn’t break the bank.”

Lewis Street Primary has recently been awarded the Enhanced Healthy School accreditation and is a Leadership Development School.

 

-Ends-

Notes to editors:

 

Lewis Street Primary School is a well established mixed primary school and welcomes children from the age of three until they leave at the age of eleven. Lewis Street is a ‘hub’ school for EAL (English as an Additional Language) as well as an NCSL (National College of School Leadership) Leadership Development School.

www.lewisstreetprimary.co.uk

Media enquiries to:

 

Hive Manchester

Email: info@hivemanchester.co.uk

Songs of Praise for Hive

As the BBC’s Songs of Praise celebrates its half century this year, the busy bees from Hive Manchester based at MediaCityUK have given the brand a bit of a makeover.

The Songs of Praise format is one of the longest-running TV shows so the re-brand had to reflect the show’s traditional values while giving it a modern edge that would appeal to a wide viewing public. Hive lived up to the task and developed a vibrant new logo with a musical twist. Creative partners Mammoth Graphics animated the programme’s titles, name supers, hymn subtitles and end credits with praiseworthy results.

Creative Director, Edwin Jones said; “The 50th Anniversary of the programme is a unique milestone and I knew we had to pitch it just right, updating and modernising while not upsetting the core audience. We created a logo which subtly reflects the worship and musical elements, with vibrant light and colour which seemed perfect for this long running programme.”

Mammoth’s knowledge of on screen television graphics is second-to-none and together with Hive’s creative input the two made a formidable team.

Phil Long from Mammoth said; “With Hive’s creative ideas and pitching professionalism alongside our knowledge of on screen television graphics I knew that we had an unrivalled offering and so it proved. The feedback from the BBC as well as the viewers has been very positive and we are delighted with the end result.”

In the meantime, the companies are pooling their combined expertise on more Songs of Praise branding projects for special programmes running during the year.

For more information visit:  www.hivemanchester.co.uk

BBC Songs of Praise – Mini Case Study

Client:
BBC

Challenge:
2011 is Songs of Praise 50th anniversary and to celebrate this the BBC commissioned a new logo to be designed.

Solution:
We created a logo which reflects subtly the music and worship elements of this long running programme. The new logo has been used across numerous
applications from the TV graphics, Hymn books, dedicated website and music drops.

Applications:
The logo proved itself to be extremely versatile and can be seen on the BBC’s Songs of Praise website. In addition we also produced visuals of other applications for the logo such as indoor and outdoor banners and commemorative fold out cards.

Media Business Briefing in the MEN

Hive advertising and design is the latest company to move into The Pie factory at Salford Quays MediaCityUK, taking advantage of the extra office accommodation that has been created at the complex. Hive was founded in 2006 by Edwin Jones.

Article published by Manchester Evening News